Understanding your customers
You might call them visitors, members, friends, users or even clients. Regardless, they are all your customers and you want to understand how to deliver a great experience or deepen your relationship with them.
Some of the customer challenges we can address for you include:
- Customer experience assessment and tracking
- Customer journey mapping
- Understanding motivations
- Summative research to assess success of exhibitions or events
- Optimising membership or customer benefit packages
Growing your market
Ambitious organisations are constantly looking for effective ways to grow their audiences or markets. Our insight helps to ensure that you approach this strategically so that you get the best return on your investment. Some of the issues we can address for you include:
- Segmenting your audience or market
- Pricing and volume estimation to optimise income
- Formative research to design exhibitions or events
- Brand and communications development and tracking
- Formulating growth strategies
If you are looking for insight to help improve your visitors’ experiences and journeys, our Experience Eye approach uses the latest mobile technology to understand visitor movements, gathering visitor feedback ‘in the moment’”. Click here to find out more about Experience Eye.