Over 50,000 visitors to around 30 cultural visitor attractions currently provide feedback on their visit experience through our Voice of the Visitor service. Using both online post-visit and on-site questionnaires, the service provides a cost-effective visitor survey design, around which you can build your own bespoke visitor survey but with added benchmarking benefits. Results are updated monthly through an online dashboard consisting of infographics plus detailed analysis and charting tools.
Using our built-in AI automated sentiment facility to analyse verbatim comments on the visit experience, we can efficiently identify the key drivers of positive and negative visit experiences at each site and how these change over time – perhaps as a result of new exhibitions, changing volumes of visitors or staff training programmes.
Further details of Voice of the Visitor can be found here, with annual fees starting from just £1,950 + VAT.
Current organisations participating in Voice of the Visitor include Royal Museums Greenwich, National Museums Liverpool, National Museum of the Royal Navy, Royal Air Force Museum, Bletchley Park, Brooklands Museum, Historic Royal Palaces, Royal Collection, Handel & Hendrix and Roman Baths. Each of these organisations uses Voice of the Visitor as the primary vehicle through which they gather insight from visitors on their profile, motivations to visit, communications triggers, visit behaviour and opinion of the visit experience.