Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues. Plus an online study to understand barriers to repeat purchase among lapsed customers. Results have been used to inform and improve experience delivery and communications.
Featured posts
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
| By Steve Mills
If you’re in the visitor attraction business, you couldn’t summarise... Read more →
SOCIAL NETWORKS – CONNECTING OR INSULATING?
| By Steve Mills
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →
Categories
- Case Studies (16)
- Cultural Trends (8)
- Tourism Trends (4)