Mobile ethnography or observation is an increasingly common and low cost approach for generating insight to inform decision-making around the visitor experience.
Experience Eye is our ‘in the moment’ mobile visitor experience tool which helps improve visitor experiences and journeys around museums, gardens, heritage sites, theme parks, zoos and leisure attractions. Our GPS-enabled app provides real time data from visitors on their visitor route and facilitates feedback on the experience via video, photos, text and ratings. These can help you to:
- Increase dwell times and secondary spend
- Develop a cohesive visitor journey
- Optimise wayfinding for visitors
- Increase visitor engagement and the impact of the visit experience
- Focus your marketing messages
Ultimately, Experience Eye helps you to prioritise visitor experience investment decisions.