Steve Mills, Director of Decision House, has worked with dozens of clients within the culture, tourism and leisure arena in recent years.  For further details of this work, take a look at the case studies and testimonials below or Contact Us

Organisations that Steve has worked with include:

CULTURE SECTOR

TOURISM SECTOR

Case Studies

Historic Royal Palaces Cause Development

Historic Royal Palaces Cause Development

Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...

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ALVA Visitor Recovery Benchmarking

ALVA Visitor Recovery Benchmarking

Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme.  This visitor survey research enabled individual attractions to understand the...

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WDC Audience Segmentation

WDC Audience Segmentation

The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...

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ALVA Attractions Recovery Tracker

ALVA Attractions Recovery Tracker

In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open.  The sector and individual attractions are using the...

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Royal Museums Greenwich Membership Growth

Royal Museums Greenwich Membership Growth

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...

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