Steve Mills, Director of Decision House, has worked with dozens of clients within the culture, tourism and leisure arena in recent years.  For further details of this work, take a look at the case studies and testimonials below or Contact Us

Organisations that Steve has worked with include:

CULTURE SECTOR

TOURISM SECTOR

Case Studies

ALVA Attractions Recovery Tracker

ALVA Attractions Recovery Tracker

In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open.  The sector and individual attractions are using the...

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Royal Museums Greenwich Membership Growth

Royal Museums Greenwich Membership Growth

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...

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Heritage Open Days Event Evaluation

Heritage Open Days Event Evaluation

Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...

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Audley Travel: Driving Repeat Bookings

Audley Travel: Driving Repeat Bookings

Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential.  Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...

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Brooklands Museum Visit Experience Journey

Brooklands Museum Visit Experience Journey

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...

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