Steve Mills, Director of Decision House, has worked with dozens of clients within the culture, tourism and leisure arena in recent years. For further details of this work, take a look at the case studies and testimonials below or Contact Us
In addition to the individual clients and projects listed below, we run Voice of the Visitor, our visitor benchmarking survey service run on behalf of an ever growing syndicate of cultural visitor attractions. This is designed to be a cost effective survey service around which you can build your own visitor survey. For further details, click here or Contact Us.
Organisations that Steve has worked with include:
CULTURE SECTOR
- ALVA Attractions Recovery Tracker
- ALVA Public Sentiment Surveys
- ALVA Visitor Recovery Benchmarking
- Association of Independent Museums
- Beaulieu
- Brooklands Museum
- Canal & River Trust
- English Heritage
- Heritage Open Days
- Historic Royal Palaces
- Mary Rose Trust
- National Trust Scotland
- National Trust
- Old Royal Naval College
- Portsmouth Historic Dockyard
- Roman Baths
- Royal Botanic Gardens, Kew
- Royal Collection
- Royal Museums Greenwich
- Tate
- Tower of London
- Whale and Dolphin Conservation
TOURISM SECTOR
- Audley Travel
- Holiday Architects
- RWH Travel
- Saga
- VisitBritain
- VisitEngland
- Visit Herts
- Visit Kent
Case Studies
Evaluation of Superbloom
Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...
Kew and Wakehurst: Understanding visitor learning outcomes
Royal Botanic Gardens Kew needed to investigate and monitor the extent to which the organisation was achieving strong learning outcomes among its general public garden visitors. There was a need to both robustly measure the extent to which learning outcomes were...
Holiday Architects Brand Essence
To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...
ALVA Public Sentiment Surveys
Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions. What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers? During 2022 and...
Historic Royal Palaces Cause Development
Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...
ALVA Visitor Recovery Benchmarking
Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme. This visitor survey research enabled individual attractions to understand the...
WDC Audience Segmentation
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
ALVA Attractions Recovery Tracker
In response to the Covid-19 outbreak we ran a public attitude survey on behalf of ALVA, designed to monitor how potential visitors were feeling about returning to visitor attractions when they re-opened. The sector and individual attractions used the insights to help...
Royal Museums Greenwich Membership Growth
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...