WDC Audience Segmentation

WDC Audience Segmentation

The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
SHINING A LIGHT ON THE VISIT JOURNEY

SHINING A LIGHT ON THE VISIT JOURNEY

“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world.  The notion that more practical insights are uncovered...
TALKING THE LANGUAGE OF FUNDERS

TALKING THE LANGUAGE OF FUNDERS

What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector?  The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...
MIND THE CONFIDENCE GAP

MIND THE CONFIDENCE GAP

It’s the perennial question – how do we broaden the range of people who visit our museums, particularly those from ‘socially excluded’ groups? It’s conventional wisdom now, following the experience of the free national museums and supported by a recent study by the...