WDC Audience Segmentation
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise what your operational Covid recovery objectives should be any more succinctly than this title line from Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA): ...
SHINING A LIGHT ON THE VISIT JOURNEY
“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world. The notion that more practical insights are uncovered...
TALKING THE LANGUAGE OF FUNDERS
What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector? The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...
“WE’RE ALL DOOMED! IS HOUSE OF FRASER THE TIPPING POINT FOR PRIDE IN OUR TOWN CENTRES?
High streets and town centres have limped along in the past few years following the demise of Woolworths, Mothercare, BHS and Toys R Us, soon to be followed by wholesale closures within any number of casual dining chains. But losing a House of Fraser is a whole...Featured posts
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise... Read more →
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →