Royal Museums Greenwich Membership Growth
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...
Heritage Open Days Event Evaluation
Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
Audley Travel: Driving Repeat Bookings
Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential. Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...
Brooklands Museum Visit Experience Journey
To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience. Our objective was to identify the...
Mary Rose Trust Campaign Development
The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction. Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...Featured posts
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →