Mary Rose Trust Campaign Development
The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction. Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...
Audley’s Annual Market Survey
To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year. Usually run in-house, in 2017 Decision House...
Heritage Open Days Event Evaluation
Full evaluations of the 2017 and 2018 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers / volunteers,...
RWH Travel Insight Generation
Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues. Plus an online study to understand barriers to repeat purchase among...
Visit Kent and Visit Herts Perceptions Study
We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs. Findings were used alongside a large quantitative visitor and non-visitor perceptions study...Featured posts
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →