Kew and Wakehurst: Understanding visitor learning outcomes
Royal Botanic Gardens Kew needed to investigate and monitor the extent to which the organisation was achieving strong learning outcomes among its general public garden visitors. There was a need to both robustly measure the extent to which learning outcomes were...
Holiday Architects Brand Essence
To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...
ALVA Public Sentiment Surveys
Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions. What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers? During 2022 and...
Historic Royal Palaces Cause Development
Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...
ALVA Visitor Recovery Benchmarking
Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme. This visitor survey research enabled individual attractions to understand the...Featured posts
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise... Read more →
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →