by Steve Mills | Oct 25, 2020 | Case Studies, Cultural Trends
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
by Steve Mills | May 6, 2020 | Case Studies
In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open. The sector and individual attractions are using the...
by Steve Mills | Feb 9, 2020 | Case Studies
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...
by Steve Mills | Jan 17, 2020 | Case Studies
Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
by Steve Mills | Jan 17, 2020 | Case Studies
Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential. Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...
by Steve Mills | Jun 3, 2019 | Case Studies
To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience. Our objective was to identify the...