Evaluation of Superbloom

Evaluation of Superbloom

Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...
Holiday Architects Brand Essence

Holiday Architects Brand Essence

To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...
ALVA Public Sentiment Surveys

ALVA Public Sentiment Surveys

Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions.  What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers?  During 2022 and...
Historic Royal Palaces Cause Development

Historic Royal Palaces Cause Development

Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...
ALVA Visitor Recovery Benchmarking

ALVA Visitor Recovery Benchmarking

Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme.  This visitor survey research enabled individual attractions to understand the...