We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs. Findings were used alongside a large quantitative visitor and non-visitor perceptions study to inform the organisations’ strategies as well as assisting with product development and marketing initiatives to encourage more visitors.
“We loved working with Steve on this project, delving into the perceptions of non-visitors to our destinations. The whole process was fun and insightful, and it also offered some of our partners the chance to listen to potential visitors’ opinions first hand. Steve is a brilliant facilitator and the outputs of the focus groups fully reflected that.”