Royal Museums Greenwich Membership Growth
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...
HOW ARE PERCEPTIONS OF BRITAIN CHANGING OVERSEAS AND DOES IT MATTER FOR TOURISM?
Britain’s future relationship with the EU and indeed, the rest of the world, is of course still very much up in the air. Businesses relying heavily upon inbound tourism have therefore become increasingly concerned with understanding how perceptions of Britain are...
Heritage Open Days Event Evaluation
Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
Audley Travel: Driving Repeat Bookings
Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential. Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...Featured posts
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise... Read more →
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →