Heritage Open Days Event Evaluation

Heritage Open Days Event Evaluation

Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
Audley Travel: Driving Repeat Bookings

Audley Travel: Driving Repeat Bookings

Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential.  Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...
SHINING A LIGHT ON THE VISIT JOURNEY

SHINING A LIGHT ON THE VISIT JOURNEY

“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world.  The notion that more practical insights are uncovered...
Brooklands Museum Visit Experience Journey

Brooklands Museum Visit Experience Journey

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...