SOLO TRAVEL BOOM – WHY ARE THE BARRIERS COMING DOWN?
“The single supplements make it so expensive” was always the traditional, knee-jerk barrier put up to travelling alone. But changing societal attitudes and related motivations for travelling solo have strengthened so much in recent years, that the sector is now...
SHINING A LIGHT ON THE VISIT JOURNEY
“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world. The notion that more practical insights are uncovered...
Brooklands Museum Visit Experience Journey
To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience. Our objective was to identify the...
TALKING THE LANGUAGE OF FUNDERS
What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector? The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...Featured posts
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise... Read more →
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →