by Steve Mills | May 6, 2020 | Case Studies
In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open. The sector and individual attractions are using the...
by Steve Mills | Feb 9, 2020 | Case Studies
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...
by Steve Mills | Feb 9, 2020 | Tourism Trends
Britain’s future relationship with the EU and indeed, the rest of the world, is of course still very much up in the air. Businesses relying heavily upon inbound tourism have therefore become increasingly concerned with understanding how perceptions of Britain are...
by Steve Mills | Jan 17, 2020 | Case Studies
Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
by Steve Mills | Jan 17, 2020 | Case Studies
Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential. Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...