by Steve Mills | Apr 28, 2021 | Case Studies
Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...
by Steve Mills | Apr 28, 2021 | Case Studies
Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme. This visitor survey research enabled individual attractions to understand the...
by Steve Mills | Oct 25, 2020 | Case Studies, Cultural Trends
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
by Steve Mills | Oct 7, 2020 | Cultural Trends
If you’re in the visitor attraction business, you couldn’t summarise what your operational Covid recovery objectives should be any more succinctly than this title line from Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA): ...
by Steve Mills | May 6, 2020 | Case Studies
In response to the Covid-19 outbreak we ran a public attitude survey on behalf of ALVA, designed to monitor how potential visitors were feeling about returning to visitor attractions when they re-opened. The sector and individual attractions used the insights to help...