by Steve Mills | Jan 17, 2020 | Case Studies
Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...
by Steve Mills | Jan 17, 2020 | Case Studies
Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential. Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...
by Steve Mills | Jan 17, 2020 | Tourism Trends
“The single supplements make it so expensive” was always the traditional, knee-jerk barrier put up to travelling alone. But changing societal attitudes and related motivations for travelling solo have strengthened so much in recent years, that the sector is now...
by Steve Mills | Jun 19, 2019 | Cultural Trends
“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world. The notion that more practical insights are uncovered...
by Steve Mills | Jun 3, 2019 | Case Studies
To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience. Our objective was to identify the...