by Steve Mills | Oct 25, 2020 | Case Studies, Cultural Trends
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
by Steve Mills | Oct 7, 2020 | Cultural Trends
If you’re in the visitor attraction business, you couldn’t summarise what your operational Covid recovery objectives should be any more succinctly than this title line from Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA): ...
by Steve Mills | May 6, 2020 | Case Studies
In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open. The sector and individual attractions are using the...
by Steve Mills | Feb 9, 2020 | Case Studies
The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit. A programme of quantitative and qualitative research was developed. Initial discussion groups among Member prospects were conducted to understand joining...
by Steve Mills | Feb 9, 2020 | Tourism Trends
Britain’s future relationship with the EU and indeed, the rest of the world, is of course still very much up in the air. Businesses relying heavily upon inbound tourism have therefore become increasingly concerned with understanding how perceptions of Britain are...