WDC Audience Segmentation

WDC Audience Segmentation

The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
ALVA Attractions Recovery Tracker

ALVA Attractions Recovery Tracker

In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open.  The sector and individual attractions are using the...
Royal Museums Greenwich Membership Growth

Royal Museums Greenwich Membership Growth

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...