Brooklands Museum Visit Experience Journey
To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience. Our objective was to identify the...
TALKING THE LANGUAGE OF FUNDERS
What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector? The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...
“WE’RE ALL DOOMED! IS HOUSE OF FRASER THE TIPPING POINT FOR PRIDE IN OUR TOWN CENTRES?
High streets and town centres have limped along in the past few years following the demise of Woolworths, Mothercare, BHS and Toys R Us, soon to be followed by wholesale closures within any number of casual dining chains. But losing a House of Fraser is a whole...
Mary Rose Trust Campaign Development
The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction. Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...Featured posts
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →