PAWS FOR THOUGHT FOR VISITOR ATTRACTIONS

PAWS FOR THOUGHT FOR VISITOR ATTRACTIONS

Conventional wisdom is that the pandemic saw an explosion of dog ownership in the UK and 2023 research from UK Pet Foods shows that 31% of households now own a dog – that’s 13 million pooches in total.  So why is that relevant for visitor attractions? Having run...
Evaluation of Superbloom

Evaluation of Superbloom

Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...
Holiday Architects Brand Essence

Holiday Architects Brand Essence

To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...
ALVA Public Sentiment Surveys

ALVA Public Sentiment Surveys

Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions.  What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers?  During 2022 and...