by Steve Mills | Jul 4, 2023 | Case Studies
Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...
by Steve Mills | Jul 4, 2023 | Case Studies
Royal Botanic Gardens Kew needed to investigate and monitor the extent to which the organisation was achieving strong learning outcomes among its general public garden visitors. There was a need to both robustly measure the extent to which learning outcomes were...
by Steve Mills | Jul 4, 2023 | Case Studies
To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...
by Steve Mills | Jul 4, 2023 | Case Studies
Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions. What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers? During 2022 and...
by Steve Mills | Jan 26, 2022 | Cultural Trends
From the research we conducted in partnership with the Association of Leading Visitor Attractions (ALVA) between June 2020 and October 2021 (gathering feedback on visit experiences from around 100,000 visitors across more than 50 attractions), we know how...