In response to the Covid-19 outbreak we ran a public attitude survey on behalf of ALVA, designed to monitor how potential visitors were feeling about returning to visitor attractions when they re-opened. The sector and individual attractions used the insights to help build trust and confidence among their potential visitors, not just so that attractions could get back on their feet quickly, but also maintain this recovery over a sustained period. It addressed two of the major questions that attraction operators had when re-opening:
- What should attractions be physically offering (or not offering / keeping closed) to build public confidence in visiting?
- What messages should attractions be putting out there to help build public confidence and show themselves in a positive light?
We looked at how this public feeling varies across different types of attraction, different geographies across the UK and by different demographics, so that individual attractions could look at the insights which are most relevant to them.
Insights provided evidence to feed some of the conversations already happening around re-opening. However, it was a rapidly changing situation and public attitudes were to evolving in reaction to this, so we ran the survey periodically as the time for re-opening neared and in the period after re-opening, as the public reacts to the reality of the new visiting environments.