All Case Studies

Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...

Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme.  This visitor survey research enabled individual attractions to understand the...

In response to the Covid-19 outbreak we are running a public attitude survey on behalf of ALVA, designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open.  The sector and individual attractions are using the...

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...

Full evaluations of the 2017, 2018 and 2019 September events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers /...

Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential.  Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...

The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction. 

To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year.  Usually run in-house, in 2017 Decision...

Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues.  Plus an online study to understand barriers to repeat...

We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs.