All Case Studies

Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...

Royal Botanic Gardens Kew needed to investigate and monitor the extent to which the organisation was achieving strong learning outcomes among its general public garden visitors.  There was a need to both robustly measure the extent to which learning outcomes were...

To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...

Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions.  What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers?  During 2022 and...

Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...

Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme.  This visitor survey research enabled individual attractions to understand the...

In response to the Covid-19 outbreak we ran a public attitude survey on behalf of ALVA, designed to monitor how potential visitors were feeling about returning to visitor attractions when they re-opened.  The sector and individual attractions used the insights to help...

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...

Full evaluations of each of the 2017-2022 events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers / volunteers, supported...

Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential.  Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...

The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction. 

To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year.  Usually run in-house, in 2017 Decision...

Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues.  Plus an online study to understand barriers to repeat...

We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs.