All Case Studies

Evaluation of Superbloom

Evaluation of Superbloom

Historic Royal Palaces needed to evaluate the impact of its major Superbloom event held in the Tower of London moat during 2022 among visitors in terms of: Effectiveness in driving a diverse range of visitors to the Tower of London Delivering a high quality, value for...

read more
Holiday Architects Brand Essence

Holiday Architects Brand Essence

To inform its future strategy and market positioning, Holiday Architects needed to understand their Brand Essence in the eyes of their target customers – what are the elements of the brand that are both particularly valued and seen as different from competitors within...

read more
ALVA Public Sentiment Surveys

ALVA Public Sentiment Surveys

Following the pandemic, appetite remained from within the sector to continue to monitor public sentiment towards visiting attractions.  What external factors are currently encouraging the public to visit attractions or are perhaps acting as barriers?  During 2022 and...

read more
Historic Royal Palaces Cause Development

Historic Royal Palaces Cause Development

Through a programme of focus groups among domestic audiences, depth interviews among overseas audiences and quantitative research among UK adults, we helped Historic Royal Palaces test and develop a new impact-led charitable cause for the organisation. We tested the...

read more
ALVA Visitor Recovery Benchmarking

ALVA Visitor Recovery Benchmarking

Following the easing of Covid-19 restrictions and the re-opening of visitor attractions in 2020, we set up, in partnership with ALVA, the Visitor Recovery Benchmarking programme.  This visitor survey research enabled individual attractions to understand the...

read more
WDC Audience Segmentation

WDC Audience Segmentation

The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...

read more
ALVA Attractions Recovery Tracker

ALVA Attractions Recovery Tracker

In response to the Covid-19 outbreak we ran a public attitude survey on behalf of ALVA, designed to monitor how potential visitors were feeling about returning to visitor attractions when they re-opened.  The sector and individual attractions used the insights to help...

read more
Royal Museums Greenwich Membership Growth

Royal Museums Greenwich Membership Growth

The challenge was to increase volumes of Members whilst encouraging more Members to pay via Direct Debit.  A programme of quantitative and qualitative research was developed.  Initial discussion groups among Member prospects were conducted to understand joining...

read more
Heritage Open Days Event Evaluation

Heritage Open Days Event Evaluation

Full evaluations of each of the 2017-2022 events involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers / volunteers, supported...

read more
Audley Travel: Driving Repeat Bookings

Audley Travel: Driving Repeat Bookings

Audley’s challenge was to understand the patterns of repeat bookings among their UK and US clients and to identify the actions required to maximise this potential.  Insights were derived from two phases; firstly a CHAID analysis of customers on Audley’s database...

read more
Brooklands Museum Visit Experience Journey

Brooklands Museum Visit Experience Journey

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...

read more
Audley’s Annual Market Survey

Audley’s Annual Market Survey

To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year.  Usually run in-house, in 2017 Decision...

read more
RWH Travel Insight Generation

RWH Travel Insight Generation

Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues.  Plus an online study to understand barriers to repeat...

read more

Share