You need to make decisions.
We generate the insight to help you choose the right path.
You’ve probably got one of two challenges, or maybe both; improving your relationship with existing customers or acquiring more of them.

Fresh Quantitative
- Online, face-to-face, mobile and phone surveys
- AI-assisted sentiment analysis of verbatim comments
- Data science and analytics
- Tracking, longitudinal or ad hoc studies
- Dashboards and online reportals

Fresh Qualitative
- Face-to-face or online focus groups
- In-depth interviews
- Observation and ethnography (see our Experience Eye approach)
- Accompanied visits

Mining for Gold
- Mining published information and data
- Reviewing your existing research
- Analysing your internal (big) data
Contact Us
Get in touch with Steve Mills at Decision House by emailing info@decisionhouse.co.uk or calling 07532 666884. Alternatively contact us using the form.
9 Hampden Road
High Wycombe
Bucks
HP13 6SZ
Contact Us
Our Thoughts On Your Issues
WHAT HAS THE PANDEMIC TAUGHT US ABOUT OUR VISITORS?
From the research we conducted in partnership with the Association of Leading Visitor Attractions (ALVA) between June 2020 and October 2021 (gathering feedback on visit experiences from around 100,000 visitors across more than 50 attractions), we know how...
WDC Audience Segmentation
The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...
“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”
If you’re in the visitor attraction business, you couldn’t summarise what your operational Covid recovery objectives should be any more succinctly than this title line from Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA): ...