You need to make decisions.
We generate the insight to help you choose the right path.
You’ve probably got one of two challenges, or maybe both; improving your relationship with existing customers or acquiring more of them.
Fresh Quantitative
- Online, face-to-face, mobile and phone surveys
- AI-assisted sentiment analysis of verbatim comments
- Data science and analytics
- Tracking, longitudinal or ad hoc studies
- Dashboards and online reportals
Fresh Qualitative
- Face-to-face or online focus groups
- In-depth interviews
- Observation and ethnography (see our Experience Eye approach)
- Accompanied visits
Mining for Gold
- Mining published information and data
- Reviewing your existing research
- Analysing your internal (big) data
Contact Us
Get in touch with Steve Mills or Jon Young at Decision House by emailing info@decisionhouse.co.uk or calling 07532 666884. Alternatively contact us using the form.
9 Hampden Road
High Wycombe
Bucks
HP13 6SZ
Contact Us
Our Thoughts On Your Issues
‘We take the risks so you don’t have to’
This statement feels like it ought to be the internal mantra of paid admission attractions right now when thinking about developing and communicating visit experiences. On the one hand we are seeing those attractions taking a ‘risk’ by developing innovative...
From Inclusivity to Commercial Imperative: the growth of SEN audiences for attractions
One statistic in particular jumped out at me from the recent excellent ALVA research into the changing dynamics of family audiences for visitor attractions: “41% of families and other regular carers of children have a child with special educational needs or...
Admissions at Cultural Venues Are Up After a Strong April
We’re pleased to share that the April 2025 results from the Association for Cultural Enterprises' Commercial Performance Barometer have been published. We are now four months into the year, and are starting to see some clear...