You need to make decisions.

We generate the insight to help you choose the right path.

Decision House is a refreshingly honest, insight-led consultancy focussing on the culture, tourism and leisure sectors.

You’ve probably got one of two challenges, or maybe both; improving your relationship with existing customers or acquiring more of them.

Fresh Quantitative

  • Online, face-to-face, mobile and phone surveys
  • Data science and analytics
  • Tracking, longitudinal or ad hoc studies
  • Dashboards and online reportals

Fresh Qualitative

  • Face-to-face or online focus groups
  • In-depth interviews
  • Observation and ethnography
  • Accompanied visits

Mining for Gold

  • Mining published information and data
  • Reviewing your existing research
  • Analysing your internal (big) data

Contact Us

Get in touch with Steve Mills at Decision House by emailing or calling 07532 666884 or 020 3287 9444. Alternatively contact us using the form.

9 Hampden Road
High Wycombe
HP13 6SZ

Contact Us

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Our Thoughts On Your Issues


What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector?  The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...


Iceland is on the cusp.  Geographically, yes.  Politically, always.  But also in terms of its approach to tourism.  This country, with its population of just 340,000 – that’s Cardiff – is at a tourism crossroads.