Our Thoughts On Your Issues

WDC Audience Segmentation

WDC Audience Segmentation

The challenge for Whale and Dolphin Conservation was to grow and develop its UK supporter base by using insights about its target audience’s range of values and needs. We used workshops to take WDC on the journey of engaging stakeholders right across the organisation...

“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”

“SANITISE YOUR SITE, DON’T SANITISE YOUR EXPERIENCE”

If you’re in the visitor attraction business, you couldn’t summarise what your operational Covid recovery objectives should be any more succinctly than this title line from Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA): ...

SOLO TRAVEL BOOM – WHY ARE THE BARRIERS COMING DOWN?

SOLO TRAVEL BOOM – WHY ARE THE BARRIERS COMING DOWN?

“The single supplements make it so expensive” was always the traditional, knee-jerk barrier put up to travelling alone.  But changing societal attitudes and related motivations for travelling solo have strengthened so much in recent years, that the sector is now...

SHINING A LIGHT ON THE VISIT JOURNEY

SHINING A LIGHT ON THE VISIT JOURNEY

"Don't ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world.  The notion that more practical insights are uncovered by simply...

TALKING THE LANGUAGE OF FUNDERS

TALKING THE LANGUAGE OF FUNDERS

What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector?  The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...

MUM’S GONE TO EYJAFJALLAJOKULL

MUM’S GONE TO EYJAFJALLAJOKULL

Iceland is on the cusp.  Geographically, yes.  Politically, always.  But also in terms of its approach to tourism.  This country, with its population of just 340,000 – that’s Cardiff – is at a tourism crossroads.

THE DISCOVER ENGLAND FUND – Build It and They Will Come?

THE DISCOVER ENGLAND FUND – Build It and They Will Come?

There have been some highly encouraging figures published in the past few weeks showing huge increases in inbound tourism.  Holiday visits to the UK are up 20% in the first five months of the year, with long haul markets leading the charge to our shores.  Of the UK’s...

MIND THE CONFIDENCE GAP

MIND THE CONFIDENCE GAP

It’s the perennial question – how do we broaden the range of people who visit our museums, particularly those from ‘socially excluded’ groups?

SOCIAL NETWORKS – CONNECTING OR INSULATING?

SOCIAL NETWORKS – CONNECTING OR INSULATING?

So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together.

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