by Steve Mills | Feb 21, 2018 | Case Studies
Full evaluation of the 2017 September event involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers. We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers / volunteers, supported by...
by Steve Mills | Feb 20, 2018 | Case Studies
Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues. Plus an online study to understand barriers to repeat purchase among...
by Steve Mills | Feb 1, 2018 | Case Studies
We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs. Findings were used alongside a large quantitative visitor and non-visitor perceptions study...
by Steve Mills | Jul 25, 2017 | Tourism Trends
There have been some highly encouraging figures published in the past few weeks showing huge increases in inbound tourism. Holiday visits to the UK are up 20% in the first five months of the year, with long haul markets leading the charge to our shores. Of the UK’s...
by Steve Mills | Jul 4, 2017 | Cultural Trends
It’s the perennial question – how do we broaden the range of people who visit our museums, particularly those from ‘socially excluded’ groups? It’s conventional wisdom now, following the experience of the free national museums and supported by a recent study by the...