Visit Kent and Visit Herts Perceptions Study

Visit Kent and Visit Herts Perceptions Study

We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs.  Findings were used alongside a large quantitative visitor and non-visitor perceptions study...
MIND THE CONFIDENCE GAP

MIND THE CONFIDENCE GAP

It’s the perennial question – how do we broaden the range of people who visit our museums, particularly those from ‘socially excluded’ groups? It’s conventional wisdom now, following the experience of the free national museums and supported by a recent study by the...
SOCIAL NETWORKS – CONNECTING OR INSULATING?

SOCIAL NETWORKS – CONNECTING OR INSULATING?

So Mark Zuckerberg made it sound so simple.  “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.”  Social networks were supposed to help the world connect, be a platform to share views that provide food for...