RWH Travel Insight Generation
Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues. Plus an online study to understand barriers to repeat purchase among...
Visit Kent and Visit Herts Perceptions Study
We ran focus groups among target visitor markets for these two destination management organisations, identifying perceptions of the counties and investigating potential USPs. Findings were used alongside a large quantitative visitor and non-visitor perceptions study...
THE DISCOVER ENGLAND FUND – Build It and They Will Come?
There have been some highly encouraging figures published in the past few weeks showing huge increases in inbound tourism. Holiday visits to the UK are up 20% in the first five months of the year, with long haul markets leading the charge to our shores. Of the UK’s...
MIND THE CONFIDENCE GAP
It’s the perennial question – how do we broaden the range of people who visit our museums, particularly those from ‘socially excluded’ groups? It’s conventional wisdom now, following the experience of the free national museums and supported by a recent study by the...Featured posts
SOCIAL NETWORKS – CONNECTING OR INSULATING?
So Mark Zuckerberg made it sound so simple. “The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” Social networks were supposed to help the world connect, be a platform to share views that provide food for thought and ultimately bring us all closer together. Read more →