TALKING THE LANGUAGE OF FUNDERS

TALKING THE LANGUAGE OF FUNDERS

What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector?  The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...
Mary Rose Trust Campaign Development

Mary Rose Trust Campaign Development

The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction.  Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...
MUM’S GONE TO EYJAFJALLAJOKULL

MUM’S GONE TO EYJAFJALLAJOKULL

Iceland is on the cusp.  Geographically, yes.  Politically, always.  But also in terms of its approach to tourism.  This country, with its population of just 340,000 – that’s Cardiff – is at a tourism crossroads.  If it gets its strategy right, it could prove to be...
Audley’s Annual Market Survey

Audley’s Annual Market Survey

To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year.  Usually run in-house, in 2017 Decision House...