SHINING A LIGHT ON THE VISIT JOURNEY

SHINING A LIGHT ON THE VISIT JOURNEY

“Don’t ask people, just watch people” is an increasingly common philosophical approach taken by practitioners across the insight industry, including those operating within the visitor experience world.  The notion that more practical insights are uncovered...
Brooklands Museum Visit Experience Journey

Brooklands Museum Visit Experience Journey

To understand how to deliver better experiences for visitors, especially those without a special interest in its themes of motor sport and aviation, Brooklands Museum commissioned us to undertake a review of the visitor experience.  Our objective was to identify the...
TALKING THE LANGUAGE OF FUNDERS

TALKING THE LANGUAGE OF FUNDERS

What is the most common theme incorporated into the charitable causes of organisations across the culture and heritage sector?  The answer – having a positive impact on its audiences, however this may be defined. So why does most research among these audiences still...
Mary Rose Trust Campaign Development

Mary Rose Trust Campaign Development

The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction.  Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...