Mary Rose Trust Campaign Development

Mary Rose Trust Campaign Development

The Mary Rose Trust needed to test ideas and executions for a major upcoming communications campaign to support the brand and drive new visitors to the attraction.  Focus groups were conducted among non-visitors to understand existing perceptions of the Mary Rose and...
MUM’S GONE TO EYJAFJALLAJOKULL

MUM’S GONE TO EYJAFJALLAJOKULL

Iceland is on the cusp.  Geographically, yes.  Politically, always.  But also in terms of its approach to tourism.  This country, with its population of just 340,000 – that’s Cardiff – is at a tourism crossroads.  If it gets its strategy right, it could prove to be...
Audley’s Annual Market Survey

Audley’s Annual Market Survey

To identify the latest trends in destinations, trip taking behaviour and attitudes among both its UK and US target markets, Audley have conducted a large scale online survey among its clients and enquirers each year.  Usually run in-house, in 2017 Decision House...
Heritage Open Days Event Evaluation

Heritage Open Days Event Evaluation

Full evaluation of the 2017 September event involving over 5,500 heritage sites, 2,000 organisers and 46,000 volunteers.  We used a range of techniques, including face-to-face on-site visitor interviews and online surveys among organisers / volunteers, supported by...
RWH Travel Insight Generation

RWH Travel Insight Generation

Partnering with Ramblers Walking Holidays to draw insights from their ongoing customer experience surveys, including analysis of open questions to identify and diagnose emerging service issues.  Plus an online study to understand barriers to repeat purchase among...